Thrive Theme Builder is a WordPress theme and site builder by Thrive Themes.

In brief:

• It lets you design your entire WordPress site (header, footer, blog layouts, page templates) visually — no coding needed.
• Works with drag-and-drop editing, similar to Thrive Architect.
• Comes with site setup wizard to quickly customize branding, colors, and typography.
• Integrates with Thrive Leads and other Thrive plugins for conversions.
• Gives more flexibility than standard WordPress themes since you can control every element of your theme.

Thrive Architect

Thrive Architect is a drag-and-drop page builder plugin for WordPress.

In brief:

• Used to design individual pages and posts (landing pages, sales pages, blog posts, etc.).
• Comes with pre-designed templates you can customize.
• Great for creating conversion-focused content like opt-in pages, webinar registrations, or sales funnels.
• Works inside your existing theme (or Thrive Theme Builder if you’re using it).
• Has advanced elements: buttons, countdown timers, lead generation forms, testimonials, pricing tables, etc.